Founder stories
Erster Kundein 14 days
Acquired
Team including co-founders joined Deloitte Canada. Now 'Pocketed, a Deloitte business' within Gi3 practice.
Von Kalt-E-Mails zu $2M+ Finanzierung für unser Startup
Founder
KP
Co-Gründer•Technical•USA
Commitment
Full-timeExperience
ExperiencedProduct
Grant- und Finanzierungsfindungsplattform für Startups und kleine Unternehmen.
Type
SaaSIndustry
FinanzenModel
AbonnementMarketing Strategy
How KP acquired customers
Growth Channel
Cold Outreach
Also Used
CommunitiesTwitter / X
Tech Stack
Tools used to build Pocketed
ReactNode.jsPostgreSQL
The Full Story
Wir gründeten Pocketed während der Pandemie, um Startups dabei zu helfen, Zuschüsse und Finanzierungen zu finden, von denen sie nichts wussten.
Die Idee
Während COVID gab es plötzlich eine Menge Regierungsgeld für Unternehmen, aber es war über Hunderte von Programmen verteilt. Wir bauten eine Datenbank, um alles zusammenzutragen.
Erste Kunden
Wir bekamen unsere ersten zahlenden Kunden innerhalb von 2 Wochen durch Kalt-Outreach - E-Mails an Gründer und Buchhalter, die diesen Service brauchten.
Wachstum
Die Nachricht verbreitete sich schnell von Mund zu Mund. Gründer erzählten anderen Gründern von uns. Wir sammelten Finanzierung ein und vergrößerten das Team, um die Nachfrage zu bewältigen.
- Erster Kunde: 2 Wochen
- Finanzierung: $2M+
- Hilft Tausenden von Unternehmen, Finanzierung zu finden
Key Takeaways
1
Timing ist wichtig - wir starteten zum perfekten Moment
2
Kalt-Outreach funktioniert, wenn man eine echte Lösung hat
3
B2B Mundpropaganda ist mächtig
4
Verstreute Informationen zusammentragen = Wert
Originally published onIndie Hackers
Founder proof brief
Turn KP's path into a one-page proof brief for your idea.
You have the story. Make it actionable: what worked, what to copy, what to avoid, and which channel to test first.
Pattern
Erster Kunde
Channel
Cold Outreach
Output
Action checklist
What premium should unlock here
- A concise strategy brief from the story
- Comparable founder examples to benchmark against
- Next-step checklist for your own product
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Frequently asked questions
Who acquired Pocketed?
Pocketed was acquired by Deloitte Canada for an undisclosed price on March 2025. Team including co-founders joined Deloitte Canada. Now 'Pocketed, a Deloitte business' within Gi3 practice.
What is Pocketed?
Grant- und Finanzierungsfindungsplattform für Startups und kleine Unternehmen. It operates in Finanzen.
How long did it take Pocketed to reach erster kunde?
KP took 14 days to reach erster kunde with Pocketed.
Was KP a solo founder?
No. KP built Pocketed with co-founders.
What marketing channel did Pocketed use to grow?
Pocketed grew primarily through Cold Outreach.
What industry is Pocketed in?
Pocketed operates in Finanzen.
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