The data behind 462 founder journeys
462 documented journeys, 8,868 verbatim sourced claims, founders from 97 countries. Filter it yourself, or start from a report.
data last regenerated 2026-08-31
Benchmark yourself
Pick a milestone and filter by who you are. Medians, typical ranges and every matching journey, computed live from the full dataset.
The reports
Time to $10K MRR
The full distribution of 295 documented paths to $10,000 a month, with segment percentiles and the fastest journeys on record.
Open the reportFirst customers
Where 437 founders found their first paying customer, what triggered the sale, and what it cost.
Open the reportMarketing channels
1,944 documented channel plays with honest outcomes, including the ones that failed.
Open the reportFailed experiments
What went wrong before it worked, by category, with the founders' own post-mortems.
Open the reportFounder's blueprint
From idea origin through validation to the first paying customer, stage by stage across every journey.
Open the reportPricing
What founders charged at launch, how prices moved afterwards, and what happened when they moved.
Open the reportRevenue leaderboard
Verified current revenue for 25 products, plus 57 documented exits.
Open the reportSolo vs team
Milestone medians for solo founders against co-founder teams, and when help actually arrived.
Open the reportIndustry benchmarks
Time-to-revenue benchmarks per industry, only where the sample is honest (n of at least 8).
Open the reportStatistics
Every core benchmark on one quotable page: milestones, funding mix, startup costs and hours per week.
Open the reportHow this data is sourced
Every claim traces to the founder's own published writing: 3,574 primary sources and 8,868 verbatim quotes, mechanically checked against the cited source. Nothing here is estimated or scraped from third parties. Read the full methodology
