Nick Huber grew up in small-town Leopold, Indiana. His mom was a nurse, his dad a construction manager. He started mowing lawns in high school and banked $40,000 before college. At Cornell, he was the last guy recruited to the track team and the only person from his county to attend an Ivy League school.

Storage Squad: The College Side Hustle

In 2011, Nick and teammate Dan Hagberg started Storage Squad — a pickup-and-delivery service storing college students' belongings over summer. They expanded to 25 college towns over the next decade. It was Nick's first real business, and it taught him the fundamentals of operations and customer service.

The Self-Storage Bug

The real inflection came in 2016 when they built a 39,000 sq ft climate-controlled storage facility in Ithaca, NY. That's when Nick caught the self-storage bug. The economics were beautiful: stable demand, low staffing needs, and predictable recurring revenue.

Twitter Changed Everything

In December 2018, Nick started the Sweaty Startup blog, pushing back against Silicon Valley hype culture and arguing that real wealth was built through "boring" service businesses. When investor Moses Kagan convinced him to move from Reddit to Twitter, everything changed. His following exploded.

Twitter became his capital-raising machine. Nick raised $20M+ from his Twitter audience in 2021 alone, scaling from 7 properties to 42 in a single year. He sold Storage Squad for 7 figures and went all-in on Bolt Storage.

$150M+ Portfolio

By 2024, the portfolio included 63+ self-storage facilities valued at $150M+, plus businesses like Somewhere (global staffing), RE Cost Seg, and others — 325+ employees worldwide.

• Started: 2011 (Storage Squad at Cornell)
• Properties: 63+ self-storage facilities
• Portfolio value: $150M+
• Capital raised: $20M+ (mostly from Twitter followers)
• Employees: 325+ across all businesses
• Twitter: 365K+ followers
• Storage Squad exit: 7 figures (2021)