Time BETWEEN milestones — unique data from 296 founder journeys with 3+ milestones tracked. See how long each transition really takes.
We track time between milestones, not just time to them.
How long does each transition take on average?
206 founders tracked from first paying customer to $100K ARR
Key Insight: The complete journey from first customer to $100K ARR averages 2y 8mo — that's about 2.6 years. But the fastest founder did it in just 7 days.
Founders who went from First Customer to $100K ARR fastest
Kieran Drew was a dentist working 50-60 hours per week when he decided to build an online business. Premium Pricing He launched High Impact Writ...
After selling my previous AI company Headlime for seven figures, I took time off in 2021. I was growing increasingly bored when an idea struck me: why...
Dr. John Berardi launched Precision Nutrition to a 30,000-person newsletter. They made $500,000 in six months. Then their payment processor froze every dollar. This is the story of how they survived.
Based on data from 228 founders, the average time to go from $1K to $10K MRR is 1 year. The fastest founder did it in 1 days.
Getting your first paying customer is typically the hardest part. After that, momentum builds. The transition from First Customer to $1K MRR takes 8 months on average; the $1K to $10K step takes longer (1 year) but represents 10x revenue growth.
From first paying customer to $100K ARR, the average journey takes 2y 8mo (about 2.6 years). This is based on 206 complete journeys in our database. The fastest recorded was 7 days.
Most resources only track time TO a milestone. We track time BETWEEN milestones — showing how long each transition actually takes. With 296 stories tracking 3+ milestones and 142 with 4 milestones, this is unique founder journey data you won't find anywhere else.