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Kieran Drew
High Impact Writing
Ex-Dentist Turned Copywriter, $142K Course Launch at $297
7 days
$100K ARR
Twitter / X
Growth channel
Solo founder
Founder
Founder
Kieran Drew
Solo founderβ’Non-technicalβ’USA
Commitment
Full-timeExperience
First-timeProduct
Course teaching copywriting and content creation.
Type
Info productIndustry
EducationModel
One-time paymentMarketing strategy
How Kieran acquired customers
Growth channel
Twitter / X
Tech Stack
Tools used to build High Impact Writing
TwitterEmail marketingCourse platform
The full story
Kieran Drew quit dentistry on 2 September 2021 to write online full time, and launched High Impact Writing in May 2023.
Premium Pricing
He launched High Impact Writing at $297 - double the 'norm' in the creator space. First major launch: $142,000.
Iterate
For Launch 2, he remastered as High Impact Writing 2.0, keeping the price at $297 and adding new bonus webinars. 300 people purchased.
- First launch: $142,000
- Price: $297
- Current annual: ~$500K
Key Takeaways
1
Premium pricing ($297) works when you deliver premium results
2
Add bonus value (live webinars) to justify higher pricing
3
Quitting the day job before the side income replaced it can be the right bet
4
Remaster and reprice based on improved content and testimonials
Originally published onKieran Drew Blog
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Milestone Journey
Kieran achieved 3 milestones on the path to $100K ARR
First customer
$10
0 days
May 2023
100% faster
vs median 1 month+4 days to next milestone
$10K MRR
$15,000
4 days
May 2023
99% faster
vs median 1 year+3 days to next milestone
$100K ARR
$142,000
7 days
May 2023
99% faster
vs median 2 years7 days
Total journey time
3
Milestones achieved
Against every documented journey
Kieran Drew reached $10K MRR in 4 days, faster than 99% of the 295 documented $10K journeys (median 12 months). The amber bar is this journey.
Kieran's Path to $100K ARRPremium
The journey, decisions, and context behind this milestone
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Frequently asked questions
How much does High Impact Writing make?
High Impact Writing's current revenue is not publicly tracked. The story documents the journey to $100k arr (achieved in 7 days), but the founder has not published updated revenue figures.
What is High Impact Writing?
Course teaching copywriting and content creation. It operates in Education.
How long did it take High Impact Writing to reach $100k arr?
Kieran Drew took 7 days to reach $100k arr with High Impact Writing.
Was Kieran Drew a solo founder?
Yes. Kieran Drew built High Impact Writing as a solo founder.
What marketing channel did High Impact Writing use to grow?
High Impact Writing grew primarily through Twitter / X.
What industry is High Impact Writing in?
High Impact Writing operates in Education.
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