In October 2020, my co-founder Chris Lu and I launched Copy.ai on Twitter. Within 10 months of building in public, we had grown to over $157K MRR.

The Build in Public Strategy

We shared everything publicly - our revenue numbers, our struggles, our wins. People love following along on a journey. Twitter became our primary growth channel.

Riding the GPT-3 Wave

We were one of the first to get GPT-3 API access. We built tools that helped marketers write copy faster - headlines, product descriptions, email subject lines. The AI did the heavy lifting.

From $0 to $50K MRR in 4 Months

By February 2021, just 4 months after launch, we hit $50K MRR. The organic growth from Twitter was incredible. Every tweet about our numbers attracted more users.

Crossing $157K MRR

By August 2021, we had crossed $157K MRR with over 40,000 users. All from building in public and creating a product that genuinely helped people.

The 10 Million User Milestone

By 2024, Copy.ai had reached 10 million users. From a Twitter launch to one of the leading AI writing platforms.

• Launched: October 2020
• $50K MRR: February 2021 (4 months)
• $157K MRR: August 2021 (10 months)
• Users by 2024: 10M+