Founder stories
The largest startup-focused bookkeeping firm in the US, combining expert bookkeepers with software automation.
How Waseem acquired customers
Tools used to build Pilot
After two successful exits to Oracle and Dropbox, these MIT friends built Pilot into the largest startup-focused bookkeeping firm by doing all the bookkeeping themselves first.
Pilot was the third company for the same three MIT friends: Jessica McKellar, Jeff Arnold, and Waseem Daher. Their first company, Ksplice, was acquired by Oracle. Their second, Zulip, was acquired by Dropbox.
During the Ksplice acquisition, Oracle's finance team noticed the bookkeeping software the founders had built internally. They said: "Oracle is the most sophisticated financial technology company in the world. We don't have anything like this. Why are you even doing your company? This should have been your product."
In early 2017, the founders decided to tackle bookkeeping. "Bookkeeping isn't sexy. But we experienced the pain points first-hand."
The early company was Jeff and Waseem doing their clients' bookkeeping by hand in QuickBooks while Jessica built the tech. "We called up all our friends, signed a few as clients, and got to work."
They time-tracked everything and prioritized automation based on: how error-prone a task was and how long it took.
"What's really good at taking highly structured data and robustly transforming it according to well-defined rules? The answer is definitely not a person." Their software does repetitive work so humans can focus on high-value client support.
Pilot raised over $160M in funding and became the largest startup-focused bookkeeping firm in the US, valued at $1.2B.
Internal tools solving your own pain can become billion-dollar businesses
Three-time founders can leverage past relationships and credibility
Do the work yourself first to understand every pain point before automating
Combine human expertise with software automation for best results
Inspired by Waseem's journey? Generate a business idea in the Finance space using AI and real founder data.
Waseem achieved 3 milestones on the path to $100K ARR
The journey, decisions, and context behind this milestone
See the complete breakdown: launch strategy, validation methods, startup costs, expert analysis, replication playbook, and more actionable insights.
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