12x12 Challenge: From Dwindling Runway to $10K MRR in 14 Months

Josef taught himself to code at age 13. He freelanced until he saved enough runway to commit to entrepreneurship.

The Challenge

His first product failed and runway was running dry. Out of desperation, he tried the 12-startups-in-12-months challenge.

Finding Success

Three months in, he found the right product - Setter AI. A little over a year later, he hit $10K MRR.

• Time to $10K MRR: 14 months
• Products before success: Multiple failures
• Challenge: 12 startups in 12 months