Team launched the pre-AI version of Gamma on Product Hunt.

“Launched on Product Hunt. Won product of the day, week, and month. Got 60,000 signups.”

The spike didn't convert into sustained growth; the founders felt something was off despite the good surface numbers.

“Then growth flattened. On paper it looked good. In our guts, it felt wrong.”

The team rewired the product so a new user's very first action produced a finished draft.

“We wired AI directly into onboarding. Your first experience was going from a vague idea to a fully-formed, decent-looking deck with one prompt.”

Removing the blank-page moment made the product feel share-worthy on first use.

“The blank page problem evaporated.”

Ran a sustained, multi-platform creator program rather than one-off sponsorships.

“Give it 6+ months, select multiple creators, and be willing to spend $10-$20k/mo. It'll not work until it does.”

Scaling the influencer program produced a disproportionate lift in word-of-mouth signups; pulling back slowed it down again.

“This is a strong amplifier for word of mouth. Anytime we scaled up an influencer program, we saw a disproportional increase”