PPC advertising was one of the two channels the agency described as its main focus, alongside SEO.

The founder reported getting good results across the marketing activities the agency runs, without singling out one channel as the reason.

SEO was the founder's own stated channel preference, used instead of direct marketing, cold calling, or networking.

Referral work came in alongside the paid and search channels.

The agency also marketed itself directly to other digital and search agencies as a B2B content supplier.