Orbit's founders frame their whole go-to-market around the idea that developer tools spread through community trust and use rather than being sold by a sales team.

“The reality is that software isn't sold – it's adopted”

An engaged developer/DevRel community let prospective users evaluate and learn about Orbit on their own terms, which the founders describe as standing in for a traditional pre-sales motion.

“an engaged community can empower potential customers to explore and learn about a new product or technology on their own terms, serving as the perfect complement to a product-led go-to-market”

Community members and advocates functioned as the effective sales force, referring and vouching for Orbit to peers.

“Community members, especially the advocates, are the salespeople, and adoption is just community members selling to each other.”