Greg built Thinkific after struggling with the mechanics of building, hosting, and selling his own LSAT prep course, and wanted to make that whole process easy for other knowledge experts.

“how hard it was to build a course, host it, brand it, market it, sell it”

They located prospects, coaches, authors, and trainers who ideally already had a course, at industry conferences and events, then pursued them by phone or in-person meetings.

“We would find out where these people would be (e.g. conferences, events), find their contact information”

After custom-building a course from a prospect's raw video files, Greg and Matt would get on a second call specifically to collect payment and close the sale.

“we'd hop on another call to get their credit card information and get paid”