Find a page that already attracts links for a target keyword, publish something measurably better, then email everyone who linked to the original asking them to consider the new version.

“Out of 160 emails I landed 17 links”

Outreach only goes to prospects who have already proven, by linking once, that they'll link to that exact topic, so the pitch lands with warm contacts instead of cold strangers.

“Email outreach is the linchpin of the Skyscraper Technique.”

Dean made Google organic search Backlinko's dominant channel because, across his own and his clients' sites, it converted far better than social or paid traffic.

Rather than actively growing social accounts, Dean kept only a bare-minimum placeholder presence on each network.

Social never converted as well as search or referral traffic, so it never got meaningful investment.

Instead of matching competitors' daily-post and podcast formats, Dean substituted one long-form 'Power Page' a month plus a YouTube channel and an owned email list as his core distribution.

Owned distribution outperformed platforms Dean didn't control; the email list ended up driving nearly all of the company's revenue.