Video output on the Beardbrand YouTube channel ramped deliberately over time rather than launching at scale: roughly six videos in the first year, then weekly, then twice weekly, then four times a week once the team could produce more systematically.

“we had six videos that first year and then we upped it to one a week and then we upped it to two a week”

Eric attributes YouTube success to consistency and authenticity over production polish, echoing the story's own "authenticity beats production quality" lesson.

“regular content being authentic being real”