A seven tweet launch thread: name the pain (team headshots cost up to $500 a person and are impossible to coordinate), show sample output, walk through the five step flow, then close with a 24 hour launch discount.

“Matching team headshots are a nightmare.”

Danny posted HeadshotPro himself as a Show HN on 21 March 2023 and worked the comment thread, taking feature requests and committing to fixes.

“Solid feedback, I’ll build a before/after page first thing tomorrow.”

Four weeks after launch Danny published his own search playbook: pick one keyword under difficulty 20 with 500+ monthly volume and many child keywords, build as many subpages as possible, offer a free option alongside the paid one, and harvest backlinks from a Product Hunt launch. He demonstrated it on figcomponents.com, not on HeadshotPro, so nothing in his own writing attributes HeadshotPro's search traffic to it.

“To easily rank for all long-tail keywords, you need to create loads of pages focusing on those specific keywords.”