Chris Do had taught design at ArtCenter for 15 years while running his agency Blind. Fellow ArtCenter alum Jose Caballer, who had seen Chris post about running workshops, approached him about partnering on an education company. They co-founded a venture called The School and ran it together for about two and a half years until they could no longer run it together and split up. Chris then continued alone under the new name The Futur; he credits Jose as the one who pushed him onto YouTube and into information products in the first place.

“we started this company called the school and we ran the school for two and a half years together until we couldn't run it together”

The first audience was made up of free YouTube viewers. Chris Do's own account is that the audience only really showed up once the content shifted from general design topics to direct, practical business-education content (pricing, delegating, sales).

“it wasn't until i started talking about being very transparent about pricing business practices how to delegate work that then the audience showed up”