Startup Spells' writeup of the team's own recap says they paid two creators, one with 974.9K followers and one with 1.2M, in equity rather than cash for videos demoing the face-scan feature.

Startup Spells' own editorial take is that the videos worked because they did not read as ads and paired a clear problem-solution structure with TikTok's native in-video download button.

The founder's own tweet, posted two days after launch, confirms the headline numbers directly in his own words: 32K downloads and $10K MRR at that point.

“we launched Glow AI two days ago. 32K downloads. $10K MRR.”

Third-party coverage reports continued revenue growth on the same influencer channel through the first week after launch.