Help Scout's "long ball" growth strategy kept CAC under $100 while competitors spent $5,000+ per customer. 10,000+ customers with only $12M raised.

The Long Ball Strategy

Instead of aggressive paid acquisition, we invested in content that compounds over years.

CAC Advantage

Our content-first approach meant CAC under $100. Competitors using paid ads spent $5,000+ per customer.

Patience Pays Off

Content marketing is a long ball strategy. It takes time but the economics are unbeatable.

• Our CAC: <$100
• Competitor CAC: $5,000+
• Customers: 10,000+
• Total raised: $12M