Years of consistent build-in-public tweeting created the audience that made the launch tweet take off immediately.

“It did not happen overnight. I have been tweeting about my business(es) for more than 3 years now.”

By the founder's own account, Twitter dwarfed the other two launch channels in traffic volume.

“Twitter >>> HN > PH”

Hitting HN's front page was a ripple effect of the viral tweet, not a separate submission effort.

“the next day, the product got onto the front page of HN for several hours”

The Product Hunt launch was an unplanned, last-minute decision with no dedicated prep: he filled out the form and submitted.

“I haven't done anything extra for PH launch.”

After the initial launch spike, new users increasingly arrived through word of mouth rather than fresh promotion.

“These days, people are coming mostly through Word Of Mouth.”

Ongoing traffic increasingly came from people searching directly for the product's brand name on Google, alongside Twitter as the two main acquisition channels.

“In Google, people are directly searching for "SiteGPT".”