He published a new article every Monday and Thursday without missing the schedule through 2013 and 2014, which he credits directly for reaching over 100,000 subscribers in two years.

“I publish new articles every Monday and Thursday.”

After years of ignoring social media, he began actively posting Twitter threads ('tweetstorms') on ideas like inversion and first-principles thinking starting in 2017. The 2017 review describes the effort but does not report subscriber or revenue attribution for it.

“I focused on Twitter and started posting tweetstorms—a thread of tweets on a related topic.”