The entire audience the business was later built on came from years of consistent long-form uploads: roughly 2-3 videos every week, for years, on top of a full-time medical job.

“before I hit 2 million subscribers, I was uploading 2-3 videos every week without fail, while working full-time”

Ali attributes the channel's growth almost entirely to persistence through a long unrewarding period, not to any particular tactic or algorithm hack.

“The difference between those who make it and those who don't is giving up during that painful period of no views/income.”

He posted a single announcement tweet linking straight to the new course's sales page on launch day.

“hey twitter fam, new course just launched”

He grew an owned email list separate from his social following, using lead magnets such as a subscriber-milestone giveaway and repurposed video templates, then sold products like PTYA primarily through email sequences rather than social posts.

He rates email above his social following as a sales channel, since it reaches people who actively read and respond rather than passively scroll, and isn't throttled by platform algorithms for off-platform links.