The launch offered a capped lifetime deal to drive day-one sales.

“I am also offering launch deals for unlimited video testimonials for $199. Only 100 seats available”

Damon credits Product Hunt's own daily-featured-product pages with driving organic search traffic well after launch day, on top of direct signups from people who found the product through the PH listing.

“PH did really a good job on SEO for daily featured products”

Damon named Product Hunt and one specific Facebook MarTech group as the two places that drove his early lifetime-deal sales.

“Mainly PH and a MarTech group on FB”

Continuous build-in-public updates over roughly a year took his following from about 70 to about 7,000, which he frames as the payoff of showing up daily rather than any single tactic.

“I could never imagine I can grow my Twitter follower from 70 last year to 7000”

Asked which acquisition channels were most productive, Damon ranked Twitter first.

“So far it's Twitter, then the SEO, then the affiliate program”

A milestone-progress tweet approaching $1,000 MRR reportedly reached Andrew Gazdecki (founder of acquire.com), who signed up for Testimonial's highest plan directly off the tweet.

Damon describes his SEO effort as basic content publishing, not a specialised program.

“Just started SEO, mainly write blogs, nothing special”

In a later third-party interview Damon attributes a chunk of ongoing SEO-adjacent revenue to buying the frequently-mistyped testimonials.io domain for $35,000 and redirecting it; he says it has returned about $80K in lifetime revenue. This is not in his own published sources, only a secondhand interview quoting him.

The affiliate program was promoted through the onboarding email sequence rather than through a dedicated campaign or third-party affiliate network.

“I mentioned the affiliate program in the new user onboarding email campaigns”

A third-party growth writer's account of Damon's journey (not his own published words) says cold calling stopped being viable once he tried to grow past the initial $1,000 MRR mark, pushing him toward content and social channels instead. This claim is secondhand and not verified in any source Damon authored himself.