Rather than waiting to be invited, the founders pitched themselves for a speaking slot at Jeff Walker's Product Launch Formula conference to show off a successful launch and a comedic promo video, using the exposure to build affiliate relationships in person.

“We went to tons of internet marketing conferences to shmooze and further our relationships.”

The founders attribute the resulting momentum to proactively creating their own opportunity rather than waiting for one, since conference organizers hadn't solicited success stories from them.

“no one announced that they were looking for success stories.”

Marie drove elaborate, unannounced comedic video concepts for each B-School launch, at one point renting matching Lady Gaga-style costumes for a promotional video shot with a hired professional crew.

“You can definitely credit Marie with every crazy video we made to promote B-School!”