nic polotniankoが4年の失敗したプロダクトの後、blogtopinを$15k MRRに成長させた方法

In 2023, with no SEO experience, he filled an AI-written cocktail recipe site with pages and published it without checking what anyone was searching for.

“I was completely new to SEO and sites at all. But AI was on the rise, so I started a cocktail website.”

Volume alone ranked for nothing. The pages were not aimed at keywords the site could realistically win, so the launch produced no traffic.

“That's when I understand how valuable content research is. That I need to research keywords I could rank for”

With the cocktail site at 2-4k clicks a day he applied to the Mediavine and Raptive ad networks to lift its ad revenue, and both turned him down.

“I wanted to apply to Mediavine/Raptive, but got rejected by both of them”

Neither network explained the rejection, so he never learned which part of the AI-written content disqualified it.

“they didn't like something about my content. Not sure what till this day”

The Google core and spam updates of March 2024 hit the cocktail site that had been his main traffic and revenue asset, weeks after BlogToPin launched.

“Then, in March 2024 - there was Google Core Update and Spam Update”

Search traffic fell by about 90 percent inside two weeks despite his focus on content quality, which showed how fragile a single-channel Google dependency was.

“From 3.5k clicks on March,2 to 350 clicks on March,14”