Launched on Product Hunt as the initial go-to-market move, finishing as the #1 product of the day.

“we ended up #1 product of the day which leads to hundreds of signups”

The launch validated real demand for better cold-email reply rates, independent of whether the product itself was ready.

“it was a great way for us to validate the need of people to get more replies to their email outreach”

Ran a limited-time lifetime-deal offer through AppSumo's community of about a million entrepreneurs and agencies.

“we made $160K in two weeks”

Even after AppSumo's large cut, the deal was worth it because AppSumo owns the audience and runs paid promotion during the launch, and the resulting user base generated feedback that shaped the product.

“since they own their community and they run a lot of ads for you during the launch, I still think it was worth it”

Built a dedicated Facebook group for the email-outreach niche to give the large AppSumo user base a home.

“We also decided to leverage that huge user base to launch a community dedicated to email outreach on Facebook called The email outreach family.”

The group gave the team a direct line to users on a platform people already used to talk to friends, rather than a formal support channel.

“we essentially created a way to communicate directly with our users on a platform where people usually hang out with friends”

Used keyword research tools to find search topics users were already asking about, then wrote content targeting those terms.

“we decided to spend some time finding the best keywords to use (using tools like Ahrefs, Ubersuggest etc…) in order to create an article that was optimized for search”

Content topics came directly from recurring questions users asked in chat, so it doubled as user education on things like deliverability and account warm-up.

“It was a great way to educate our users on some complex topics such as email deliverability, account warm-up etc…”