The first launch was a bare-minimum post, timed for a Tuesday to catch more traffic.

“The first launch was pretty much just posting it, that's it. But I posted it on a Tuesday (to get more traffic).”

It generated traction but little revenue because the price was set far too low and the landing page did not convert well.

“the price was sooo low ($1.99) that I didn't make that much money.”

For the second launch he pre-warmed the audience with Twitter reminders a week and a day beforehand, after also improving the product and landing page.

“For the second launch, I also posted some reminders on Twitter like 7 days and 1 day before the launch, reminding them what day I'd launch and etc.”

The combination of a better product, a better landing page, and pre-launch hype made the second Product Hunt launch far more effective.

“the second launch was 20x better in revenue.”

Lifetime Deals Facebook groups were named among the channels that drove the most traffic and sales.

“The best channels so far were Product Hunt (2 launches), Life-time Deals Facebook Groups, Youtube videos (such as this one from WpTuts), Twitter, word of mouth, and SEO.”

Indie Hackers was one of the recurring promotion channels he named as working well for him.

“I promote it on Product Hunt, Indie Hackers, Hacker News, Reaching Press, Twitter, Reaching Blogs, Answering Quora questions, Making Discounts, Sharing discount links, etc.”

He described this same list of channels as the ones that perform best for him.

“That's what works better for me yet.”

Hacker News was named as a recurring promotion channel that works for him.

“I promote it on Product Hunt, Indie Hackers, Hacker News, Reaching Press, Twitter, Reaching Blogs, Answering Quora questions, Making Discounts, Sharing discount links, etc.”

Reaching out to press was one of the channels he named as part of his regular promotion mix.

“I promote it on Product Hunt, Indie Hackers, Hacker News, Reaching Press, Twitter, Reaching Blogs, Answering Quora questions, Making Discounts, Sharing discount links, etc.”

He also reached out to blogs and answered Quora questions as part of ongoing promotion.

“reach influential people to help you share the product”

A YouTube video made by WpTuts about CSS Scan was named as one of his best-performing channels.

“Youtube videos (such as this one from WpTuts)”

He posted on Twitter daily as part of his organic growth routine, alongside using it for pre-launch reminders.

“post on twitter every day (balance business with fun things about life)”

He described growth as almost entirely organic rather than paid, twice, in response to direct questions about go-to-market strategy.

“It is organic, mostly (around 99.9%)”

SEO was named among his best-performing channels for traffic and sales.

“The best channels so far were Product Hunt (2 launches), Life-time Deals Facebook Groups, Youtube videos (such as this one from WpTuts), Twitter, word of mouth, and SEO.”