The public launch was timed to a Product Hunt listing after roughly 11 months of work on the product.

“It's been 11 months of working towards this day today - and we're more than excited.”

The founder started publishing how-to videos in Setter AI's technical space on his own YouTube channel.

“I've recently discovered YouTube as a medium”

Unlike posts on other platforms, he found individual videos kept pulling in traffic well after publishing, unlike short-lived social posts.

“YouTube can drive traffic for years (this one's a few weeks old only with linear traffic curve)”