Copilot committed to fully native apps instead of cross-platform frameworks, even though that meant slower expansion to new platforms. Andres ties this discipline to the app's repeated Apple editorial recognition.

“Our approach has always been to build native apps, even though it takes longer to be available on more platforms.”

Andres frames the team's focus on product quality over vanity metrics as the direct driver of both continued recognition and revenue.

“We only celebrate product quality and user happiness. That's it. And for us, that leads to revenue.”

When Intuit announced it was shutting down Mint, Andres posted in real time about Mint users arriving at Copilot and promised a way to import their historical Mint data.

“Live view of Mint users discovering @copilotmoney thanks to Intuit.”

TechCrunch's reporting attributes Copilot's outsized growth around the Mint shutdown announcement directly to Andres, framing it as the company's best single day.

Before the public launch, Andres's own friends started using the app out of genuine preference rather than to humor him, which he took as validation to bring on help and launch publicly.

“My friends were finally using the app out of genuine preference, not as a personal favor.”