Reached out directly on Reddit because he had no owned Poshmark audience of his own to tap.

“I decided to reach out on Reddit to see if there was any interest. There was.”

Reddit was chosen specifically because it was where his target users already were, since he had no existing audience of Poshmark sellers of his own.

“I didn't have a Poshmark audience under my control, so I had to go somewhere else.”

While still working his engineering job, growth relied mainly on word of mouth plus shipping product improvements rather than active marketing.

“I've mostly focused on word-of-mouth and product improvements.”

The product's ROI for customers was large relative to its price, which he later framed as the reason people recommended it.

“Help people earn money, save time, or save money and you'll do just fine.”

Did targeted keyword research and wrote content aimed at ranking for terms that Poshmark sellers were actually searching, which fed customers directly.

“I did some keyword research, wrote some great content, and now I rank in Google for some pretty good keywords that directly result in customers.”

The Poshmark automation niche had very little existing SEO competition, so new content ranked unusually fast.

“The Poshmark niche is under saturated as far as SEO goes, so I was able to rank pretty quickly for several terms.”

Spent roughly $2500 on Facebook ads over about four months to drive traffic to a single blog post, which then converted into recurring free organic traffic.

“So, I basically paid $2500 once to get $1400 in traffic every month.”

The tactic worked because Google uses visitor engagement data to decide whether to rank a page, and a brand-new post has no such data until it gets traffic from somewhere.

“Google needs to know how your content performs when traffic arrives.”