Habits Writer Builds 3M+ Subscriber Newsletter Worth $20M+

James Clear has been writing about habits and continuous improvement since 2012. In year one, his list went from 0 to 30,000 subscribers.

Slow Build

By year five (December 2017), he had 327,105 subscribers; the 450,000 mark came a year later, at year six. He ran solo for about 3.5 years before hiring his first employee in June 2016.

The Payoff

His 3-2-1 newsletter now reaches 3+ million subscribers. Atomic Habits has sold 25+ million copies.

• Year one: 0 to 30,000 subscribers
• Year five: 327,105 subscribers (450,000 came at year six)
• Current: 3M+ subscribers