Nic Polotnianko is a software engineer from Dnipro, Ukraine who spent about four years trying to make something stick as an indie hacker. Several products failed before anything worked. Along the way he started an AI-written blog about cocktails that reached roughly $500 a month in ad revenue, and while promoting it he noticed that Pinterest sent steady traffic to websites. Designing pins by hand was the painful part: each one took five to ten minutes, and a real Pinterest presence needs several pins a day. That repetitive, tedious task became the wedge for his next product.

He built the first version of BlogToPin in a month or two: a tool that scans a whole website, then uses AI to generate pin titles, descriptions, images, and a posting schedule, so a creator can line up a month of pins in a few minutes. Getting it to actually work well took longer, closer to another six months of fixing and improving. He launched in early 2024 with a lifetime deal, mostly because he did not expect anyone to buy. The first paying customer showed up about ten days later, and after he switched to a normal monthly subscription and kept improving the product, real customers started trickling in.

Three weeks after launching, with no meaningful revenue but around a year of personal runway saved, he quit his software engineering job to work on the product full time. Growth was slow and compounding rather than explosive. He credits three channels above all: word of mouth from happy users, an affiliate program, and organic discovery through SEO and, increasingly, recommendations from AI assistants. None of it came from a single big launch moment. It came from a product that did a boring job better, faster, and cheaper than doing it manually.

By mid-2025 BlogToPin was around $10k MRR, and a year later it sits near $15k with more than 400 active subscribers on plans of $39, $79, and $179. The biggest constraint now is churn, which runs roughly 10 to 15 percent a month and means he has to add around $2k in fresh MRR just to hold steady. He has started a second product, an email marketing tool called Sequenzy, and his stated goal is to push BlogToPin toward $20k to $30k MRR while growing the new product alongside it.