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JO
Jordan O'Connor
Closet Tools
Solo Dad Builds $42K/Month Chrome Extension with $1/Day Pricing
2 years
$100K ARR
SEO / Content
Growth channel
Solo founder
Founder
Founder
JO
Jordan O'Connor
Solo founderβ’Technicalβ’USA
Commitment
Side projectExperience
ExperiencedProduct
Chrome extension automating Poshmark sharing.
Type
Chrome extensionIndustry
E-commerceModel
SubscriptionMarketing strategy
How Jordan acquired customers
Growth channel
SEO / Content
Tech Stack
Tools used to build Closet Tools
JavaScriptChrome Extension APIStripe
The full story
I'm the self-proclaimed 'winner of Indie Hackers' - if you filter for solo founders with verified Stripe revenue, I come up at the top.
Simple Value Prop
Poshmark incentivizes engagement on its platform, so sellers must share their products frequently. Closet Tools automates this tedious process.
$1/Day Pricing
Ever since launch, it's been priced at a dollar a day - a massive value proposition at a minimal price point.
- MRR: $42K
- Pricing: $1/day
- Built while raising kids + job
Key Takeaways
1
Find a market with a painful, repetitive problem to solve
2
Simple pricing ($1/day) can be incredibly effective
3
You can build a massive business while working a job and raising a family
4
Focus on one product and do it extremely well
Originally published onJordan O'Connor Blog
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Milestone Journey
Jordan achieved 4 milestones on the path to $100K ARR
First customer
$1
1 month
March 2018
Avg: 1 month
+5 months to next milestone
$1K MRR
$1,000
6 months
August 2018
Avg: 6 months
+12 months to next milestone
$10K MRR
$10,000
1 year
August 2019
Avg: 1 year
+6 months to next milestone
$100K ARR
$456,000
2 years
February 2020
Avg: 2 years
2 years
Total journey time
4
Milestones achieved
Against every documented journey
Jordan O'Connor reached $10K MRR in 18 months, faster than 40% of the 295 documented $10K journeys (median 12 months). The amber bar is this journey.
Jordan's Path to $100K ARRPremium
The journey, decisions, and context behind this milestone
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Frequently asked questions
How much does Closet Tools make?
The last known public figure for Closet Tools is $35K MRR as of April 2023. Last public figure; no 2024/2025 updates found. Source: Indie Hackers.
What is Closet Tools?
Chrome extension automating Poshmark sharing. It operates in E-commerce.
How long did it take Closet Tools to reach $100k arr?
Jordan O'Connor took 2 years to reach $100k arr with Closet Tools.
Was Jordan O'Connor a solo founder?
Yes. Jordan O'Connor built Closet Tools as a solo founder.
What marketing channel did Closet Tools use to grow?
Closet Tools grew primarily through SEO / Content.
What industry is Closet Tools in?
Closet Tools operates in E-commerce.
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