Founder stories
The most accurate nutrition tracking app with verified food data, micronutrient tracking, and exercise logging.
How Aaron acquired customers
Tools used to build Cronometer
Aaron Davidson built Cronometer as a personal tool for CRON dieting, now used by millions for precise nutrition tracking.
It all started back in 2005 when I was experimenting with the CRON diet (Calorie Restriction with Optimal Nutrition). I needed a way to precisely track my micronutrients.
Most nutrition apps focus only on calories and macros. I wanted to track every vitamin, mineral, and micronutrient to optimize my health. Nothing good existed, so I built my own.
What makes Cronometer different is our commitment to accurate data. Unlike other apps with user-submitted entries, we use lab-analyzed sources and verify every entry. This attracts users who are serious about their nutrition.
The dream of building a small company in a mountain community was my 'North Star.' In 2017, we moved operations to Revelstoke, British Columbia, where Cronometer blossomed into a proper business.
Beyond consumers, we built Cronometer Pro for healthcare providers - dietitians, nutritionists, and researchers who need precise nutrition data for their clients.
Building for yourself first ensures you understand the problem deeply
Data quality can be a competitive advantage against larger competitors
Long-term patience - a side project can become a real business over 10+ years
Niche focus (accurate micronutrients) beats trying to be everything to everyone
Inspired by Aaron's journey? Generate a business idea in the Health & Wellness space using AI and real founder data.
Aaron achieved 3 milestones on the path to $10K MRR
$1,000
$10,000
The journey, decisions, and context behind this milestone
See the complete breakdown: launch strategy, validation methods, startup costs, expert analysis, replication playbook, and more actionable insights.
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