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Twitter/X scheduling and automation tool for creators and personal brands.
How Samy acquired customers
Tools used to build Hypefury
Samy Dindane and Yannick Veys scaled Hypefury from a tweet asking about thread scheduling to a 7-figure bootstrapped business.
Hypefury started with a single tweet in August 2019. Samy Dindane asked: "Are there any scheduling apps that do Twitter threads?"
When Samy couldn't find a good solution, he built it himself. Hypefury became the first tool to support scheduled Twitter threads.
By December 2019, Hypefury was doing $500 MRR and Samy was handling everything alone. He posted on Indie Hackers looking for a growth co-founder. Yannick Veys, with 15 years of entrepreneurial experience, joined as co-founder.
Together they scaled Hypefury past $22K MRR and eventually to 7 figures. The key was focusing on personal brands and small businesses that rely on social media.
"We're not just on Twitter. We're with you. We also use Gumroad, we're finding ways to build our audience every day, just like you."
Scratching your own itch often reveals market opportunity
Finding a co-founder on communities like Indie Hackers can accelerate growth
Being a user of your own product builds authenticity
Entering a crowded market is fine if you serve an underserved niche
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Samy achieved 4 milestones on the path to $100K ARR
Samy Dindane & Yannick Veys reached $10K MRR in 12 months, faster than 48% of the 295 documented $10K journeys (median 12 months). The amber bar is this journey.
The journey, decisions, and context behind this milestone
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