Nobody in Silicon Valley was writing about sales. We found that gap and owned it. Switched to recording voice instead of writing to remove friction.

Finding the Gap

Every startup was writing about product and engineering. Nobody wrote about sales. We claimed that territory.

Voice Over Writing

I hated writing, so I switched to recording my thoughts. This removed friction and increased output.

Content Authority

By owning the sales content niche, we became the go-to resource. Authority drove inbound.

• Content niche: Sales for startups
• Revenue: $50M+