We coined the term "inbound marketing" and built HubSpot into a $38B company. Started with just 3 customers. Earned attention by being helpful.

Creating a Category

Instead of competing in existing categories, we created "inbound marketing." Category creation can build massive businesses.

Helpful Content

Our philosophy: earn attention by being genuinely helpful. Don't interrupt, attract.

From 3 to 250,000

Started with 3 customers, now serving 250,000. The inbound approach scales.

• Starting customers: 3
• Current customers: 250,000
• Company value: $38B