Founder stories
$10K MRRin 2 days
3 milestones
Skincare AI App Reaches $10K MRR in 2 Days Using TikTok Influencers
Founder
Aditya
Solo Founder•Technical•USA
Commitment
Full-timeExperience
First-timeProduct
AI skincare analysis app.
Type
Mobile AppIndustry
AI / MLModel
FreemiumMarketing Strategy
How Aditya acquired customers
Primary Channel
Paid Ads
Tech Stack
Tools used to build Glow AI
React NativeOpenAI APIComputer Vision APIRevenueCat
The Full Story
Glow AI launched on November 7th, reached $10K MRR by November 9th, and accumulated 32,000 downloads in just 3 days.
Influencer Equity Strategy
I partnered with TikTok creators and offered them equity instead of cash. This allowed exposure without spending money on marketing upfront.
Viral Content
One influencer with 974.9k followers posted a video that got 2.8M+ views. Another with 1.2M followers got 3.7M+ views.
- Time to $10K MRR: 2 days
- Downloads in 3 days: 32,000
- Grew to $17K MRR in 6 days
Key Takeaways
1
Equity deals with influencers can be more powerful than paid ads
2
Finding the right distribution channel matters more than the product
3
Viral content on TikTok can drive massive growth in days
4
Face-scanning features create shareable "wow" moments
Originally published onStartup Spells
Inspired by Aditya's journey? Generate a business idea in the AI / ML space using AI and real founder data.
Milestone Journey
Aditya achieved 3 milestones on the path to $10K MRR
First Customer
$4
1 days
January 2024
99% faster
vs avg 3 months+0 days to next milestone
$1K MRR
$1,000
1 days
January 2024
100% faster
vs avg 11 months+1 days to next milestone
$10K MRR
$10,000
2 days
January 2024
100% faster
vs avg 1 year2 days
Total journey time
3
Milestones achieved
Aditya's Path to $10K MRRPremium
The journey, decisions, and context behind this milestone
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