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Aditya
Glow AI
Skincare AI App Reaches $10K MRR in 2 Days Using TikTok Influencers
2 days
$10K MRR
Paid ads
Growth channel
Co-founders
Founder
Founder
Aditya
Co-foundersβ’Technicalβ’USA
Commitment
Full-timeExperience
First-timeProduct
AI skincare analysis app.
Type
Mobile appIndustry
AI / MLModel
FreemiumMarketing strategy
How Aditya acquired customers
Growth channel
Paid ads
Tech Stack
Tools used to build Glow AI
React NativeOpenAI APIComputer Vision APIRevenueCat
The full story
Glow AI launched on November 7th, reached $10K MRR by November 9th, and accumulated 32,000 downloads in just 3 days.
Influencer Equity Strategy
I partnered with TikTok creators and offered them equity instead of cash. This allowed exposure without spending money on marketing upfront.
Viral Content
One influencer with 974.9k followers posted a video that got 2.8M+ views. Another with 1.2M followers got 3.7M+ views.
- Time to $10K MRR: 2 days
- Downloads in 3 days: 32,000
- Grew to $17K MRR in 6 days
Key Takeaways
1
Equity deals with influencers can be more powerful than paid ads
2
Finding the right distribution channel matters more than the product
3
Viral content on TikTok can drive massive growth in days
4
Face-scanning features create shareable "wow" moments
Originally published onStartup Spells
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Milestone Journey
Aditya achieved 3 milestones on the path to $10K MRR
First customer
$4
1 days
January 2024
97% faster
vs median 1 month+0 days to next milestone
$1K MRR
$1,000
1 days
January 2024
99% faster
vs median 6 months+1 days to next milestone
$10K MRR
$10,000
2 days
January 2024
99% faster
vs median 1 year2 days
Total journey time
3
Milestones achieved
Against every documented journey
Aditya reached $10K MRR in 2 days, faster than 100% of the 295 documented $10K journeys (median 12 months). The amber bar is this journey.
Aditya's Path to $10K MRRPremium
The journey, decisions, and context behind this milestone
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Frequently asked questions
How much does Glow AI make?
Glow AI's current revenue is not publicly tracked. The story documents the journey to $10k mrr (achieved in 2 days), but the founder has not published updated revenue figures.
What is Glow AI?
AI skincare analysis app. It operates in AI / ML.
How long did it take Glow AI to reach $10k mrr?
Aditya took 2 days to reach $10k mrr with Glow AI.
Was Aditya a solo founder?
No. Aditya built Glow AI with co-founders.
What marketing channel did Glow AI use to grow?
Glow AI grew primarily through Paid ads.
What industry is Glow AI in?
Glow AI operates in AI / ML.
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