Plausible grew to $3.1M ARR as a privacy-first alternative to Google Analytics. The privacy focus isn't a gimmick - it's our core value.

The Slow Start

It took 324 days to reach $400 MRR. Growth was slow at first. Product Hunt gave us a spike but communities won long-term.

Privacy as Core Value

We don't track users, don't use cookies, and are fully GDPR compliant. This attracts customers who care about their users' privacy.

Open Source

We open-sourced the core product. This builds trust and allows self-hosting, which paradoxically drives more paid subscriptions.

• 324 days to $400 MRR
• Current ARR: $3.1M
• Team size: 8
• Subscribers: 12,000+