Founder stories
$10K MRRin 3 years
3 milestones
From Locksmith to Self-Taught Developer: $74K MRR Solo
Founder
Tim Bennetto
Solo Founder•Non-technical•UK
Commitment
Full-timeExperience
First-timeProduct
Social media scheduling and analytics.
Type
SaaSIndustry
MarketingModel
SubscriptionMarketing Strategy
How Tim acquired customers
Primary Channel
SEO / Content
Tech Stack
Tools used to build Pallyy
Vue.jsNode.jsCodecademy
The Full Story
Tim Bennetto worked as a locksmith for 10 years and never imagined he'd build a SaaS. He taught himself to code via Codecademy.
The Pivot
Started as Instagram analytics platform 'Sharemyinsights' - rebranded to 'Pallyy' which wasn't limiting to one feature.
SEO Power
SEO drives about 95% of Pallyy's traffic. The journey took over two years of plateauing before finding growth.
- Background: Locksmith for 10 years
- Time to $10K MRR: 3 years
- Current MRR: $74K
- Traffic source: 95% SEO
Key Takeaways
1
You don't need to be technical to start - you can learn to code
2
Brand names that are too specific can limit your growth
3
SEO is a long-term investment that pays off massively
4
Small price increases can have huge revenue impacts
Originally published onIndie Hackers
Inspired by Tim's journey? Generate a business idea in the Marketing space using AI and real founder data.
Milestone Journey
Tim achieved 3 milestones on the path to $10K MRR
First Customer
2 months
March 2019
38% faster
vs avg 3 months+10 months to next milestone
$1K MRR
$1,000
1 year
January 2020
Avg: 11 months
+2 years to next milestone
$10K MRR
$74,000
3 years
January 2022
Avg: 1 year
3 years
Total journey time
3
Milestones achieved
Tim's Path to $10K MRRPremium
The journey, decisions, and context behind this milestone
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