Uku started developing Plausible in December 2018 as a solo project. It took 324 days to reach $400 in MRR. Then things got crazy.

The Breakthrough

On April 8, 2020, they published "Why you should stop using Google Analytics on your website." It hit Hacker News frontpage - 50,000+ readers in days.

Before: 27,300 unique visitors in 15 months. After: 166 new trials in one week.

Bootstrapped and Self-Funded

They went months without salaries, living on $50,000+ in personal savings. Now they pay bills and salaries from Plausible revenue.

"The best thing about being bootstrapped is we don't waste time obsessing over investors - no calls, meetings, reports. We only obsess about customers."

Open Source Advantage

Being open source adds trust that proprietary products don't have. It lets people verify their words match actions. By 2021, they reached $500K ARR with 4,802 paying subscribers.

Do More With Less

"We manage our own infrastructure, do marketing without paying experts, and respond to customers ourselves. Three full-time people serving almost 5,000 paying subscribers."