Founder stories
$100K ARRin 4 months
4 milestones
Unlimited Design for $359/Month: Productized Service to $60K MRR
Founder
Robin Vander Heyden
Solo Founder•Non-technical•USA
Commitment
Full-timeExperience
ExperiencedProduct
Unlimited design subscription service.
Type
Agency / ServiceIndustry
DesignModel
SubscriptionMarketing Strategy
How Robin acquired customers
Primary Channel
Cold Outreach
Tech Stack
Tools used to build ManyPixels
SlackTrelloFigma
The Full Story
Robin didn't have a job and decided to launch a productized service offering unlimited design work for a fixed fee per month.
Rapid Growth
He grew ManyPixels from $0 to $50K MRR in just 4 months, though stabilization took longer.
Team Focus
Instead of over-systemizing, his co-founders advised hiring awesome people who communicate well. They paid designers 2x the average local salary.
- Time to $50K MRR: 4 months
- Current MRR: $60K
- Gross profits: ~$25K/month
Key Takeaways
1
Unlimited pricing models can work but require excellent operations
2
Hire great people and trust them instead of over-systemizing
3
Creating a great team environment leads to better customer outcomes
4
Rapid growth still requires time to stabilize
Originally published onIndie Hackers
Inspired by Robin's journey? Generate a business idea in the Design space using AI and real founder data.
Milestone Journey
Robin achieved 4 milestones on the path to $100K ARR
First Customer
7 days
August 2018
93% faster
vs avg 3 months+7 days to next milestone
$1K MRR
$1,000
14 days
August 2018
96% faster
vs avg 11 months+1 month to next milestone
$10K MRR
$10,000
1 month
September 2018
93% faster
vs avg 1 year+3 months to next milestone
$100K ARR
$720,000
4 months
December 2018
90% faster
vs avg 3 years4 months
Total journey time
4
Milestones achieved
Robin's Path to $100K ARRPremium
The journey, decisions, and context behind this milestone
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