I'd spent years as a content marketer, most recently as VP of Growth at Animalz. I saw content marketers struggling to connect with each other, find jobs, and navigate their careers.

Starting on Slack

Superpath started as a free Slack community. I didn't have a business model - I just wanted to create a space where content marketers could talk shop and help each other.

The $500/Month Business

Here's something wild: my $500K business costs about $500/month to run. I use no-code tools for everything - the website, job board, course platform. No developers, no expensive infrastructure.

Community-Led Everything

People join Superpath to meet other people, not to consume content. That insight changed how I approached the business. The community IS the product.

Multiple Revenue Streams

I monetized through job board listings, sponsored content, courses, and premium community tiers. Each revenue stream is modest, but together they add up.

• Founded: 2020
• Annual revenue: ~$500K
• Monthly costs: ~$500
• Community members: 10,000+
• Employees: Just me