Founder stories
$100K ARRin 1 year
4 milestones
Business Coach Launches B-School, First Million-Dollar Launch in Year Two
Founder
Marie Forleo
Co-Founders•Non-technical•USA
Commitment
Full-timeExperience
ExperiencedProduct
Online business school for entrepreneurs.
Type
Info ProductIndustry
EducationModel
One-time PaymentMarketing Strategy
How Marie acquired customers
Primary Channel
Communities
Tech Stack
Tools used to build B-School
Video marketingEmail marketingCourse platform
The Full Story
Marie Forleo, along with Laura Roeder, created B-School. The first year enrolled a few hundred students.
Fun Marketing
The marketing broke all rules - elaborate dance videos adding fun to sales. It worked.
Explosive Growth
The second round was the first million-dollar launch with 1,000+ students enrolled.
- Year one: Few hundred students
- Year two: Million-dollar launch
- Now: 15 years, 80,000 students
Key Takeaways
1
Partner with complementary expertise for first launches
2
Make marketing fun and memorable to stand out
3
First year validates model, second year can be explosive
4
Long-term success comes from consistent delivery
Originally published onMarie Forleo
Inspired by Marie's journey? Generate a business idea in the Education space using AI and real founder data.
Milestone Journey
Marie achieved 4 milestones on the path to $100K ARR
First Customer
$500
1 month
March 2010
69% faster
vs avg 3 months+1 month to next milestone
$1K MRR
$5,000
2 months
April 2010
82% faster
vs avg 11 months+4 months to next milestone
$10K MRR
$50,000
6 months
August 2010
72% faster
vs avg 1 year+6 months to next milestone
$100K ARR
$1,000,000
1 year
February 2011
69% faster
vs avg 3 years1 year
Total journey time
4
Milestones achieved
Marie's Path to $100K ARRPremium
The journey, decisions, and context behind this milestone
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