Founder stories
$100K ARRin 1 year
3 milestones
Danny Postma: From 7-Figure Headlime Exit to Building HeadshotPro
Founder
Danny Postma
Solo Founder•Technical•Netherlands
Commitment
Full-timeExperience
ExperiencedProduct
AI-powered professional headshot generator - get studio-quality headshots without a photoshoot.
Type
SaaSIndustry
AI / MLModel
One-time PaymentMarketing Strategy
How Danny acquired customers
Primary Channel
SEO / Content
Also Used
Twitter / XProduct Hunt
Tech Stack
Tools used to build HeadshotPro
PythonStable DiffusionVercelPostgreSQL
The Full Story
TL;DR
After selling his AI writing tool Headlime for 7 figures in 8 months, Danny Postma built HeadshotPro - now serving 196,000+ customers.
Danny Postma is an indie hacker known for building and selling AI companies. His first AI company, Headlime, was acquired for 7 figures just 8 months after launch.
The Headlime Story
Danny was living in Bali, freelancing part-time while building side projects. He turned a $19 headline generator eBook into a micro-SaaS product called Headlime. It reached 7-figures and was acquired by Jasper AI.
Pivoting to HeadshotPro
After the exit, Danny noticed AI image generation becoming viable for real use cases. He built HeadshotPro - professional AI headshots without a photoshoot.
The Numbers
HeadshotPro now serves 196,000+ happy customers with over 17 million AI headshots created. Danny built it using programmatic SEO pages and targeted blog posts.
Building a Portfolio
Danny has been building a portfolio of AI companies at Postcrafts since 2019. His approach: find proven B2C problems, solve them 10x better with AI, use SEO for distribution.
Advice for Indie Hackers
"Having competitors is actually good - especially if they have money to market. They validate the market and you can build a better product."
Key Takeaways
1
Sell one AI company, use learnings to build the next
2
Competitors with money validate the market for you
3
Programmatic SEO pages work for AI tools
4
One-time payments can scale to millions
Originally published onHeadshotPro
Inspired by Danny's journey? Generate a business idea in the AI / ML space using AI and real founder data.
Milestone Journey
Danny achieved 3 milestones on the path to $100K ARR
First Customer
1 days
January 2023
99% faster
vs avg 3 months+29 days to next milestone
$10K MRR
$10,000
1 month
February 2023
95% faster
vs avg 1 year+11 months to next milestone
$100K ARR
$1,000,000
1 year
January 2024
69% faster
vs avg 3 years1 year
Total journey time
3
Milestones achieved
Danny's Path to $100K ARRPremium
The journey, decisions, and context behind this milestone
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