Dan Anisse and Adam Mura started Relume as a Webflow design agency in Sydney, Australia around 2018. While building client websites, they noticed a pattern: they were creating the same components over and over again — navigation bars, hero sections, footers, feature grids, pricing tables.

Productizing the Pattern

Rather than continue building bespoke sites, they decided to productize this repetitive work. In late 2020, they began building a component library that any Webflow designer could copy-paste into their projects. The pitch was simple: stop rebuilding what every website needs.

They launched Relume Library on Product Hunt in November 2021, and the Webflow community responded immediately.

Growing Through Community

Relume's growth was powered almost entirely by the Webflow designer community. They built a 4,500+ member Slack community where designers share tips, seek feedback, and post job opportunities. This community became both a moat and a distribution channel — designers who used Relume told other designers.

By August 2023, they had 41,000+ users with zero outside funding. TechCrunch covered their bootstrapped AI web builder, which could generate entire website structures from a text prompt and export them directly to Webflow or Figma.

AI-Powered Site Builder

The AI features changed the trajectory. Instead of just offering pre-built components, Relume's AI could generate a complete sitemap and wireframe from a text description, then populate each section with relevant copy-paste components. This moved Relume from "component library" to "AI site builder."

• Founded: 2020 (product pivot from agency)
• Revenue: $150K MRR (~$1.8M ARR)
• Users: 41,000+
• Funding: $0 (fully bootstrapped)
• Community: 4,500+ designers in Slack
• Product Hunt: Launched November 2021
• AI builder: Generates sitemaps + wireframes from text prompts