Martin Moravek is a software engineer who spent nearly a decade in the automotive and aerospace field. But he found himself ensnared in the dopamine-driven web of social media and smartphone addiction.

The Problem

In an age where the average person checks their smartphone every 12 minutes, the battle against screen addiction is real. Martin experienced this firsthand and decided to build a solution.

Building the Solution

In December 2020, Martin launched Minimalist Phone on Google Play. His initial investment was minimal: just $100 for the Google Play license and $3,000 for a homepage.

The Growth

The app promises to reduce screen time and help users regain focus by simplifying their phone experience. It resonated with millions of people facing the same problem.

Key Numbers

• Started: December 2020
• $20K MRR by October 2022
• 2M+ downloads on Google Play
• 500,000+ active users

The Approach

Martin used Google Ads strategically to acquire users, combined with organic growth from word-of-mouth as satisfied users recommended the app to friends dealing with similar phone addiction issues.