Zapier started by finding customers in help forums. We charged $100 for beta access to filter for committed users. With only $1.4M in funding, we built to $140M ARR.

Help Forum Discovery

We found our first customers in app help forums. People were constantly asking how to connect tools. We solved that.

Charging for Beta

We charged $100 for beta access. This filtered out tire kickers and brought in serious users who gave valuable feedback.

Bootstrap Mindset

Despite raising a small seed round, we operated like a bootstrap company. Profitability was always the goal.

• Beta price: $100
• Total funding: $1.4M
• Current ARR: $140M
• Valuation: $5B