Make (Integromat): Bootstrapped from Prague to $107M Acquisition

In 2012, Ondrej Gazda (business) and Patrik Simek (CTO) began building what would become Integromat — a visual automation platform — as part of a small company called Cloud Service in Prague, Czech Republic. They were joined by four other co-founders: Roman Brslica, Tomas Schel, Pavel Duras, and Michal Toman.

Four Years Before Launch

While Zapier launched in 2012 with a lean MVP, the Integromat team took the opposite approach: they built for four years before going public. They created a deeply powerful visual automation builder from scratch — not a Zapier clone, but a fundamentally different approach with visual routing, error handling, and data transformation that power users loved.

The Bootstrapped Path

Integromat launched publicly in 2016 and grew without a single dollar of venture capital. No seed round, no Series A. Just product quality and word-of-mouth in the growing no-code/automation community. By 2019, they were growing at 277% year-over-year. Paying users tripled.

$10M Revenue, Zero Funding

By 2020, Integromat hit $10M in revenue with 250,000+ customers and 375,000+ users — all bootstrapped from Prague. In October 2020, Celonis acquired them for approximately $107M. The company rebranded to Make in February 2022.

• Development start: 2012
• Public launch: 2016 (4 years later)
• External funding: $0
• User growth 2019: 277% YoY
• Revenue at acquisition: $10M
• Acquisition price: ~$107M (Celonis, October 2020)
• Rebranded to Make: February 2022