Founder stories
Podcast hosting and analytics platform for brands, businesses, and indie creators.
How Justin acquired customers
Tools used to build Transistor
Justin Jackson and Jon Buda built Transistor to over $1M ARR while documenting everything publicly on their "Build Your SaaS" podcast.
Justin Jackson and Jon Buda launched Transistor.fm in August 2018 after years of friendship and collaboration in the tech community.
The founders documented their entire startup journey on their "Build Your SaaS" podcast, sharing both wins and struggles. This transparency attracted early customers who wanted to support their mission.
Rather than pursuing aggressive growth, Transistor focuses on building a "calm company" - profitable, purposeful, and designed to improve the lives of both customers and team members. They often say no to big customers whose demands would compromise their focus on indie podcasters.
Justin's background in SaaS marketing and Jon's technical expertise in audio made them the perfect team. Their existing audiences (Justin's newsletter, Jon's reputation in the podcast community) gave them initial distribution.
Building in public creates accountability and attracts early supporters
A "calm company" approach can be more sustainable than growth-at-all-costs
Existing audience and reputation accelerates customer acquisition
Focus on a specific customer segment rather than trying to serve everyone
Inspired by Justin's journey? Generate a business idea in the Content Creation space using AI and real founder data.
Justin achieved 4 milestones on the path to $100K ARR
The journey, decisions, and context behind this milestone
See the complete breakdown: launch strategy, validation methods, startup costs, expert analysis, replication playbook, and more actionable insights.
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