Startup Founder Stories
Updated continuouslyΒ·256 founders ranked Β· 45 notable exits

Founder revenue leaderboard

The most current MRR and ARR we have for 256indie and bootstrapped startups, ranked by annualized revenue. All figures sourced from founder disclosures, public dashboards, or reputable third-party trackers, with confidence labels so you can see what's verified versus estimated.

Highest annual revenue
$11.6B
Shopify (Tobi LΓΌtke)
Combined annual revenue
$41.2B
Across 256 ranked startups
Biggest disclosed exit
$12B
Mailchimp β†’ Intuit

Current revenue (256)

#Product / founderAnnual revenueSource
1Shopify
Tobi LΓΌtke
$11.6B
Verified
2Canva
Melanie Perkins
$4B
Reported
3HubSpot
Brian Halligan
$2.9B
Verified
4Printful
Davis Siksnans & Lauris Liberts
$2.3B
Reported
5Printful
Davis Siksnans & Lauris Liberts
$2.3B
Reported
6Klaviyo
Andrew Bialecki & Ed Hallen
$1.2B
Verified
7Figma
Dylan Field & Evan Wallace
$1.1B
Verified
8Cursor
Michael Truell
$1B
Verified
9Whatnot
Grant LaFontaine
$1B
Reported
10Hopper
Frederic Lalonde
$850M
Reported
11NerdWallet
Tim Chen
$836.6M
Verified
12Gymshark
Ben Francis
$814M
Verified
13Brex
Henrique Dubugras & Pedro Franceschi
$700M
Reported
14Mercury
Immad Akhund
$650M
Reported
15Notion
Ivan Zhao
$600M
Verified
16Noom
Saeju Jeong & Artem Petakov
$600M
Reported
17Midjourney
David Holz
$500M
Verified
18Perplexity
Aravind Srinivas
$500M
Verified
19Faire
Max Rhodes
$500M
Reported
20Zapier
Wade Foster
$420M
Reported
21WP Engine
Jason Cohen
$400M
Reported
22Intercom
Des Traynor
$382M
Reported
23BigCommerce
Eddie Machaalani & Mitchell Harper
$359.1M
Verified
24Headspace
Andy Puddicombe & Richard Pierson
$348.4M
Estimate
25ElevenLabs
Mati Staniszewski & Piotr DΔ…bkowski
$330M
Verified
26Replit
Amjad Masad
$300M
Reported
27Airalo
Abraham Burak
$286.2M
Verified
28Gym Launch
Alex Hormozi
$250M
Estimate
29Calm
Alex Tew
$227M
Estimate
30Webflow
Vlad Magdalin
$213M
Reported
31Calm
Alex Tew & Michael Acton Smith
$210M
Reported
32Lovable
Anton Osika
$200M
Verified
33V0
Guillermo Rauch
$200M
Reported
34Patreon
Jack Conte & Sam Yam
$179M
Reported
35Ahrefs
Tim Soulo
$150M
Reported
36Synthesia
Victor Riparbelli
$150M
Verified
37Headout
Varun Khona
$130M
Verified
38Sentry
David Cramer & Chris Jennings
$128M
Reported
39Retool
David Hsu
$120M
Reported
40Gamma
Grant Lee
$100M
Verified
41Customer.io
Colin Nederkoorn
$100M
Reported
42Linear
Karri Saarinen, Jori Lallo & Tuomas Artman
$100M
Reported
43Sweat
Kayla Itsines & Tobi Pearce
$100M
Estimate
44Otter.ai
Sam Liang
$100M
Verified
45Runway
CristΓ³bal Valenzuela
$90M
Reported
46AppSumo
Noah Kagan
$80M
Reported
47Kajabi
Kenny Rueter & Travis Rosser
$75M
Estimate
48Supabase
Paul Copplestone
$70M
Verified
49Thinkific
Greg Smith
$66.9M
Verified
50HeyGen
Joshua Xu & Wayne Liang
$57.5M
Reported
51Descript
Andrew Mason
$55M
Reported
52Unbounce
Rick Perreault
$50.9M
Reported
53Lemlist
Guillaume Moubeche
$50M
Verified
54Framer
Koen Bok
$50M
Verified
55Character.ai
Noam Shazeer
$50M
Estimate
56Contrarian Thinking
Codie Sanchez
$49.2M
Estimate
57YNAB
Jesse Mecham
$49M
Estimate
58Substack
Hamish McKenzie
$45M
Reported
59Substack
Chris Best & Hamish McKenzie
$45M
Reported
60Honeycomb
Christine Yen
$43.6M
Estimate
61ConvertKit
Nathan Barry
$43M
Reported
62Pilot
Waseem Daher, Jeff Arnold & Jessica McKellar
$43M
Reported
63Flightradar24
Mikael Robertsson
$41.4M
Verified
64Close
Steli Efti
$40M
Reported
65Bolt.new
Eric Simons
$40M
Reported
66n8n
Jan Oberhauser
$40M
Reported
67Beehiiv
Tyler Denk
$32M
Verified
68Riverside
Nadav Keyson
$31.2M
Estimate
69Help Scout
Nick Francis
$30M
Reported
70Todoist
Amir Salihefendic
$26.5M
Reported
71Buffer
Joel Gascoigne
$25M
Verified
72Buffer
Leo Widrich
$25M
Verified
73Splitwise
Jon Bittner
$25M
Estimate
74Resend
Zeno Rocha
$25M
Reported
75Gumroad
Sahil Lavingia
$23.8M
Verified
76Triple Whale
Maxx Blank, AJ Orbach & Ivan Chernykh
$21.6M
Reported
77Systeme.io
Aurelian Amacker
$20.1M
Reported
78Blogilates / POPFLEX
Cassey Ho
$20M
Estimate
79Skiplagged
Aktarer Zaman
$20M
Reported
80Opus Clip
Young Zhao
$20M
Reported
81Gumroad
Sahil Lavingia
$17.8M
Verified
82Going
Scott Keyes
$16.8M
Reported
83Ghost
John O'Nolan
$10.8M
Verified
84Kapwing
Julia Enthoven & Eric Lu
$10.4M
Verified
85Scalenut
Mayank Jain
$10.3M
Reported
86Beardbrand
Eric Bandholz
$10M
Reported
87Railway
Jake Cooper
$10M
Estimate
88Late Checkout
Greg Isenberg
$10M
Estimate
89Jenni AI
David Park
$10M
Reported
90GMass
Ajay Goel
$8.6M
Reported
91Chatbase
Yasser Elsaid
$8M
Verified
92Krea AI
Victor Perez
$8M
Reported
93Loox
Yoni Elbaz & Moran Benisty
$7.6M
Reported
94Checkout X
Ruslan Leteyski
$7.2M
Reported
95Creator MBA
Justin Welsh
$6.4M
Verified
96Starter Story
Pat Walls
$6M
Verified
97Awesomic
Roman Sevast
$6M
Estimate
98Part-Time YouTuber Academy
Ali Abdaal
$6M
Reported
99AdamEnfroy.com
Adam Enfroy
$5.7M
Estimate
100Groove
Alex Turnbull
$5M
Verified
101Stratechery
Ben Thompson
$5M
Estimate
102Cal.com
Peer Richelsen
$5M
Reported
103Transistor.fm
Justin Jackson
$4.5M
Reported
104Transistor.fm
Justin Jackson
$4.5M
Reported
105Transistor
Justin Jackson & Jon Buda
$4.5M
Reported
106Kaching Bundle Quantity Breaks
Erikas Malisauskas
$4.3M
Reported
107Tally
Marie Martens
$4M
Verified
108Lenny's Newsletter
Lenny Rachitsky
$4M
Reported
109The Dan Koe Brand
Dan Koe
$4M
Reported
110Cronometer
Aaron Davidson
$3.8M
Reported
111HeadshotPro
Danny Postma
$3.6M
Reported
112HeadshotPro
Danny Postma
$3.6M
Reported
113Taplio
Thibault Louis-Lucas
$3.5M
Reported
114Canny
Sarah Hum
$3.5M
Reported
115SevenAtoms Marketing
Andy Beohar
$3.3M
Reported
116Relume
Dan Anisse
$3.3M
Reported
117Betterpic
Ricardo Ghekiere
$3.2M
Verified
118Plausible Analytics
Uku TΓ€ht
$3.1M
Verified
119Plausible Analytics
Uku Taht & Marko Saric
$3.1M
Verified
120HostiFi
Reilly Chase
$3M
Reported
121Copilot Money
Andres Ugarte
$2.9M
Estimate
122Sidekiq
Mike Perham
$2.9M
Reported
123GymStreak
Joseph Mambwe
$2.5M
Reported
124Testimonial.to
Damon Chen
$2.4M
Reported
125Building a Second Brain
Tiago Forte
$2.1M
Verified
126Forte Labs / Building a Second Brain
Tiago Forte
$2.1M
Verified
127Carrd
AJ Ladwal
$2.0M
Reported
128Carrd
AJ
$2.0M
Reported
129Carrd
AJ
$2.0M
Reported
130Indian Type Foundry
Satya Rajpurohit
$2M
Reported
131Smart Passive Income
Pat Flynn
$1.9M
Estimate
132Hevy
Guillem Ros & Desmond McNamee
$1.9M
Verified
133Getlatka
Nathan Latka
$1.8M
Reported
134Barn2
Katie Keith
$1.8M
Verified
135TypingMind
Tony Dinh
$1.7M
Verified
136DesignJoy
Brett Williams
$1.7M
Reported
137Photo AI
Pieter Levels
$1.6M
Verified
138Baremetrics
Josh Pigford
$1.5M
Verified
139Typefully
Francesco Di Lorenzo
$1.4M
Reported
140WP Umbrella
Aurelio Volle
$1.3M
Reported
141Jack's Flight Club
Jack Sheldon
$1.3M
Verified
142Parqet
Sumit Kumar
$1.3M
Reported
143Pallyy
Tim Bennetto
$1.2M
Reported
144Magai
Dustin W. Stout
$1.2M
Verified
145Rootd
Ania Wysocka
$1.2M
Verified
146Every
Dan Shipper
$1.2M
Verified
147Swell AI
Cody Schneider
$1.1M
Reported
148GemPages
Chris Koh
$1.1M
Estimate
149Senja
Olly Meakings
$1.0M
Reported
150Bannerbear
Jon Yongfook
$1M
Verified
151Small Bets Portfolio
Daniel Vassallo
$1M
Reported
152Cubicle to CEO
Ellen Yin
$1M
Estimate
153Wanderlog
Peter Xu
$1M
Reported
154Bannerbear
Jon Yongfook
$1M
Verified
155Snappa
Christopher Gimmer
$1M
Reported
156SparkToro
Rand Fishkin & Casey Henry
$1M
Estimate
157Wanderlog
Peter Xu & Harry Yu
$1M
Reported
158Nomadic Matt
Matt Kepnes
$1M
Estimate
159Newsletter Operator
Matt McGarry
$1M
Reported
160Castmagic
Ramon Berrios
$1M
Reported
161Magic Patterns
Alex Danilowicz
$1M
Reported
162Creator's Companion
Thomas Frank
$1M
Reported
163ProjectionLab
Kyle Nolan
$999.6K
Verified
164Draftss
Junaid Ansari
$996K
Estimate
165TinyPilot
Michael Lynch
$992.6K
Verified
166Buttondown
Justin Duke
$900K
Estimate
167Buttondown
Justin Duke
$900K
Estimate
168The Curiosity Chronicle
Sahil Bloom
$840K
Estimate
169Journalist AI
Vasco Monteiro
$840K
Reported
170Simple Analytics
Adriaan van Rossum
$812.7K
Verified
171Podia
Spencer Fry
$811.3K
Estimate
172Creator Science
Jay Clouse
$800K
Verified
173Gleap
Lukas BΓΆhler
$770.0K
Estimate
174Subscribr
Gil Hildebrand
$744K
Reported
175Tailwind CSS
Adam Wathan
$700K
Estimate
176SEObot
John Rush
$664.2K
Reported
177Mockuuups Studio
David Stefanides & Marek HrabΔ›
$660K
Estimate
178Robopost
Mako Nguyen
$660K
Reported
179Flibbo
Sina Sinry
$660K
Reported
180Ministry of Testing
Rosie Sherry
$600K
Reported
181Hypefury
Samy Dindane & Yannick Veys
$567.4K
Reported
182Hypefury
Samy Dindane
$564K
Reported
183Invoice Ninja
Shalom Stark
$550K
Reported
184Ship 30 for 30
Dickie Bush
$500K
Reported
185FormulaBot
David Bressler
$500K
Reported
186Post Bridge
Jack Friks
$492K
Reported
187Storemapper
Tyler Tringas
$480K
Estimate
188Instatus
Ali Salah
$480K
Reported
189Notion Mastery
Marie Poulin
$480K
Reported
190StandOut CV
Andrew Fennell
$480K
Reported
191PostBridge
PostBridge Developer
$462.4K
Verified
192Nomad List
Pieter Levels
$456K
Reported
193Tiiny Host
Elston Baretto
$450K
Reported
194NotionForms
Julien Nahum
$444K
Reported
195Closet Tools
Jordan O'Connor
$420K
Estimate
196Lunch Money
Jen Yip
$408K
Reported
197Runbear
Snow Lee
$400K
Verified
198Write With AI
Nicolas Cole & Dickie Bush
$400K
Reported
199Big Star Copywriting
Derryck Strachan
$360K
Estimate
200Prompt Genie
Prompt Genie Founder
$360K
Estimate
201Leadmore AI
Richard Wang
$360K
Reported
202Ness Labs
Anne-Laure Le Cunff
$352K
Reported
203HabitKit
Sebastian RΓΆhl
$336K
Verified
204WideBundle
Mat De Sousa
$301.6K
Reported
205Stagetimer
Lukas Hermann
$300K
Reported
206SiteGPT
Bhanu Teja
$300K
Estimate
207Data Fetcher
Andy Cloke
$276K
Reported
208ShipFast
Marc Lou
$240K
Verified
209ScreenshotOne
Dmytro Krasun
$240K
Verified
210Scrape Creators
Adrian Horning
$240K
Reported
211Minimalist Phone
Martin Moravek
$240K
Verified
212LayeredCraft
Eric Alli
$240K
Reported
213Trends.vc
Dru Riley
$240K
Reported
214Textideo
Ethan Tian
$216K
Reported
215Operating by John Brewton
John Brewton
$200K
Reported
216WrapFast
Juanjo ValiΓ±o
$180K
Reported
217BlogToPin
Nic Polotnianko
$180K
Reported
218Calendesk
Maciej Cupial
$178.6K
Reported
219Mockey.ai
Pranay Agarwal
$144K
Reported
220Inbox Zero
Elie Steinbock
$120K
Reported
221FounderPal.ai
FounderPal Team
$120K
Reported
222Software Ideas
Kevin Conti
$120K
Estimate
223TrumpExcel
Sumit Bansal
$120K
Reported
224Leave Me Alone
James Ivings
$120K
Reported
225Sleek.design
Mattia Pomelli
$120K
Reported
226HelpKit
Dominik Sobe
$120K
Reported
227Papermark
Iuliia Shnai
$114K
Reported
228WriteStack
Orel Zilberman
$110K
Reported
229SaaS Pegasus
Cory Zue
$105K
Reported
230AI2SQL
Mustafa Ergisi
$100K
Reported
231Setter AI
Josef BΓΌttgen
$90.1K
Reported
232Bank Statement Converter
Angus Cheng
$84K
Reported
233SoCurious
Justin Shiels
$72K
Estimate
234Studio Notes
Ramish
$71.5K
Reported
235Mehreen Adventure
Mehreen
$67K
Reported
236AI Directories
Sergiu Chiriac
$60K
Estimate
237CSS Scan
Guilherme Rizzo
$48K
Estimate
238Personal Best
Shaun Donnelly
$43.6K
Verified
239SEO Blog
Victoria Kurichenko
$40.0K
Verified
240Tailscan
Erwin Lengkeek
$39.6K
Reported
241Tableau UI Kit
Robert Janezic
$37.2K
Estimate
242Sketch Logo AI
Berk Elmas
$36K
Estimate
243Refgrow
Alexander Belogubov
$34.8K
Reported
244Blogging for Devs
Monica Lent
$24K
Estimate
245TalkNotes
Nico Jeannen
$24K
Reported
246SVGBackgrounds.com
Matthew Lipman
$24K
Reported
247Cakedesk
Max Schmitt
$16.5K
Reported
248Habit Pixel
Hirvesh Munogee
$12K
Reported
249Strabo
Ben Waterman
$12K
Reported
250Fantasy Congress
Allison Seboldt
$11.2K
Estimate
251Mapness
Sergi Ruiz
$8.5K
Reported
252Blog Recorder
Eddy Vinck
$3K
Reported
253Mugshot Bot
Joe Masilotti
$2.4K
Estimate
254Type.link
Viktor Seraleev
$1.6K
Reported
255SnapTax
Crystal Harrison
$600
Reported
256Write of Passage
David Perell
$0
Verified

Notable exits (45)

Sorted by disclosed acquisition price. Undisclosed deals at the bottom.

Product / founderAcquired byPrice
Mailchimp
Ben Chestnut & Dan Kurzius
Intuit$12B
Brex
Henrique Dubugras & Pedro Franceschi
Capital One$5.2B
Windsurf
Varun Mohan
Google DeepMind (acquihire) + Cognition AI (IP)$2.4B
Semrush
Oleg Shchegolev
Adobe$1.9B
Skyscanner
Gareth Williams, Barry Smith & Bonamy Grimes
Ctrip (Trip.com Group)$1.7B
Depop
Simon Beckerman
Etsy$1.6B
Poshmark
Manish Chandra
Naver Corporation$1.2B
Loom
Joe Thomas
Atlassian$975M
Loom
Shahed Khan
Atlassian$975M
MyFitnessPal
Mike Lee
Under Armour (then Francisco Partners)$475M
Wave Accounting
Kirk Simpson
H&R Block$405M
Teachable
Ankur Nagpal
Hotmart$250M
Anchor
Michael Mignano
Spotify$154M
Make
Ondrej Gazda
Celonis$100M
Morning Brew
Alex Lieberman
Insider Inc.$75M
Gymdesk
Eran Galperin
Five Elms Capital$32.5M
Rome2Rio
Bernie Tschirren & Michael Cameron
Omio$30M
Wirecutter
Brian Lam
The New York Times$30M
The Hustle
Sam Parr
HubSpot$27M
Baremetrics
Josh Pigford
Xenon Partners$4M
TinyPilot
Michael Lynch
undisclosed buyer (via Quiet Light brokerage)$598K
Unicorn Platform
Alexander Isora
MarsX (John Rush)$400K
TalkNotes
Nico Jeannen
Undisclosed buyer (via Acquire.com)$200K
No-Code Exits
Katt Risen
Jeremy Redman (TaskMagic)$35K
HeadReach
Kalo Yankulov
LeadFuzeUndisclosed
FeedbackPanda
Arvid Kahl
SureSwift CapitalUndisclosed
Makerpad
Ben Tossell
ZapierUndisclosed
Pocketed
KP
Deloitte CanadaUndisclosed
Drip
Rob Walling
LeadpagesUndisclosed
Merch Wizard
Rick Blyth
Private buyer (via Empire Flippers)Undisclosed
Moz
Rand Fishkin
Ziff Davis (via iContact)Undisclosed
Backlinko
Brian Dean
SemrushUndisclosed
ReplyGuy
Alex Belogubov
Undisclosed buyerUndisclosed
ScrapingBee
Pierre de Wulf
OxylabsUndisclosed
Express Writers
Julia McCoy
Adam and Alicia OakleyUndisclosed
FeedbackPanda
Arvid Kahl
SureSwift CapitalUndisclosed
Copy.ai
Paul Yacoubian & Chris Lu
FullcastUndisclosed
Orbit
Patrick Woods
PostmanUndisclosed
Privy
Ben Jabbawy
AttentiveUndisclosed
Rome2rio
Michael Cameron & Bernie Tschirren
OmioUndisclosed
WooCommerce
Mark Forrester, Magnus Jepson & Adii Pienaar
AutomatticUndisclosed
Precision Nutrition
Dr. John Berardi
Palm Ventures affiliateUndisclosed
Lemon Squeezy
JR Farr
StripeUndisclosed
Milk Road
Shaan Puri & Ben Levy
BitfoUndisclosed
Mugshot Bot
Joe Masilotti
RenuoUndisclosed

Methodology

  • Annual revenuenormalizes MRR to ARR by multiplying by 12. The original reported figure and period is shown in the "Original figure" column.
  • Verified = founder-published or open dashboard (e.g., Buffer, Plausible). Reported = reputable third-party (GetLatka, Sacra). Estimate = older figure, derived from related metrics, or single weak source.
  • As of is the date the figure was reported. Older dates mean current revenue may differ.
  • We currently track 256 stories with current revenue and 45with acquisition info. Stories not on this leaderboard either don't disclose revenue publicly or have no recent verifiable figure.